Why Locals Love Dairy Queen (Treat)
Located conveniently at 673 Main St in the historic town of Deadwood, SD, Dairy Queen Treat offers a delightful retreat for anyone craving classic, creamy ice cream treats. This Ice Cream Shop stands out not just for its menu but for the genuine passion infused into every serving.
Dairy Queen Treat is celebrated for its richly textured ice cream—a hallmark that customers like Charles Kunde praise wholeheartedly. He highlights the "peanut buster parfait" as a standout, noting that owner Dave Jensen’s skillful handling of the machines results in some of the creamiest, most luscious ice cream he has ever tasted. This level of quality speaks directly to the hands-on care and expertise that goes into every order.
The shop’s atmosphere is friendly and welcoming, enhanced by attentive staff who make each visit memorable. Reviewers such as Patrick F applaud the exceptional friendliness and flexibility of the team, including D’andra, Carlene, and Phelicah, who go above and beyond to tailor orders with a smile. This warm customer service breathes life into the Dairy Queen experience, making it more than just a quick stop for frozen treats.
While there have been some ups and downs—Garden Flower12 observed a positive shift in management leading to a more pleasant environment, and Thomas Mead gently points out that the store’s hours could better align with customer expectations—the general vibe remains positive. Locals and visitors alike appreciate the convenience of its location, especially Suzanne Duncan, who recommends it as a perfect spot for an ice cream break after a warm day’s walk, thanks to its proximity to nearby hotels.
Whether you’re seeking a velvety soft serve cone, a classic Blizzard packed with your favorite mix-ins, or an indulgent sundae like the peanut buster parfait, Dairy Queen Treat delivers consistently enjoyable frozen delights. This beloved spot combines the nostalgia of a true ice cream parlor with a modern touch of attentive, personalized service that keeps customers coming back for more.
See the Space & Food
What Makes This Place Friendly
- Takeaway
- Delivery
- Solo dining
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
- Wheelchair-accessible toilet
- Table service
- Toilet
- Casual
- Family friendly
- Groups
- Quick visit
- Credit cards
- Debit cards
- Good for kids
Real Reviews from the Community
- Mar 9, 2026
The peanut buster parfait I had was excellent. Dave Jensen the owner knows how to set up these machines to give you rich and creamy ice cream. I believe it is the best I have ever had. He owns the store in Deadwood and Sturgis.
- Feb 28, 2026
I love this place! Last summer the workers were a bit rude but year I think they went under new management so it’s great again! Also, I saw that Kadence (I think) wasn’t a manger so it cool to see that she is one now. :)
- Feb 12, 2026
I am writing this review based on the exemplary friendly service I received from D’andra, Carlene and Phelicah the afternoon of Friday Sept 2nd, 2016. The girls were extremely personable and graciously allowed me to customize my order and provided it with a smile. I would recommend this DQ location to anyone looking for a positive customer experience. My friends and I walked out of there and for the next 25 minutes discussed our exceptionally good treatment. Cannot recommend this location highly enough. Go in and tell them Patrick sent you.
- Jan 27, 2026
Ok. I am taking a star off because the hours do r match the website and in my opinion, closing at 7pm is too early! We did go the next day and the food was good and service was fast but frustrated about the hours.
- Jan 16, 2026
Who doesn't like ice cream on warm night. Walking distance from hotel
- Nov 29, 2025
Exactly what you'd expect from a DQ in a tourist town: totally respectable ice cream, staffed by (very friendly) kids on J1 visas, and extremely seasonal operating hours: Memorial Day to Labor Day only.
- Nov 28, 2025
If you only went here to possibly have the chance to have the owner come to your table and really engage in a conversation with your overly inquisitive and talkative kids, it would be 100% worth it for that alone! Throw in the classic Good Old dairy Queen reliable meal and you've got yourself a winner! I love visiting businesses where you feel like you're at home, I felt like I was at home and dairy Queen in Deadwood today with my kids! Thank you so much for an extra special part of our visit to South Dakota! (Also, the charming sweet cute little girl behind the counter who was so patient was an excellent addition!)
